Woodland Brand Style Guide
Logos
LOGO COLOUR HORIZONTAL
LOGO DARK HORIZONTAL
LOGO WHITE HORIZONTAL
LOGO COLOUR STACKED
LOGO DARK STACKED
LOGO WHITE STACKED
LOGO TAG COLOUR
LOGO TAG DARK
LOGO TAG WHITE
ICON COLOUR
ICON DARK
ICON WHITE
Colours
PRIMARY COLOURS
OLIVE
#6F8F71
R 111 G 143 B 113
C 13% M 0% Y 12% K 44%
PANTONE® 2407 C
POWDER OLIVE
#B0D0BA
R 176 G 208 B 186
C 13% M 0% Y 9% K 18%
PANTONE® 559 C
SECONDARY COLOURS
EVERGREEN
#2B3C3F
R 43 G 60 B 63
C 8% M 1% Y 0% K 75%
PANTONE® 6119C
WHITE
#FFFFFF
R 255 G 255 B 255
C 0% M 0% Y 0% K 0%
CLAY
#B7B1B1
R 183 G 177 B 177
C 0% M 2% Y 2% K 28%
PANTONE® 2331 C
Logo Colour Application
On a white background, use the ‘Colour’ logo or icon
The ‘White’ logo or icon can be used on either an Olive or Evergreen Background
Alternatively, on a white background, where more contrast is required, use the ‘Dark’ logo or icon
The ‘Dark’ logo or icon can also be used on a Powder Olive background
Typography
To request the WFG brand typeface (TT Norms Pro), please contact us so we can purchase additional licenses. Indicate whether you require a desktop license, a web license, or both.
Heading 1
TT Norms Pro / Uppercase / 300 Weight (Light) / 70PT - 96PT / Letter Spacing 5%
Heading 2
TT Norms Pro / Uppercase / 300 Weight (Light) / 56PT - 64PT / Letter Spacing 5%
Heading 3
TT Norms Pro / Sentence Case / 400 Weight (Regular) / 24PT -36PT / Letter Spacing 5%
Heading 4
TT Norms Pro / Sentence case / 500 Weight (Normal) / 20PT - 24PT / Letter Spacing 0%
Paragraph Text
TT Norms Pro / Sentence case / 400 Weight (Regular) / 20PT / Letter Spacing 5%
Small Paragraph Text
TT Norms Pro / Sentence case / 400 Weight (Regular) / 16PT / Letter Spacing 5%
Extra Small Paragraph Text
TT Norms Pro / Sentence case / 500 Weight (Normal) / 12PT - 14pt / Letter Spacing 5%
